How long should a before and after video be?
Not thirty seconds because someone said thirty seconds. The length of a transformation video is decided by where you put the reveal, and everything before it has to earn its place.
Read 4 minHow to film it. How we build it.
Practical guides for filming and editing transformation videos, and honest notes on what we are shipping into BeforeNow.
How to film a before and after video people actually watch
The reveal only lands if the two shots match. A practical guide to filming your before and your now so the transformation reads instantly, no editing skills required.
Read 3 minThe five clips that make a transformation video work
A transformation video is not a highlight reel. It is a story with a shape. Here are the five kinds of footage that shape needs, and how to collect them without turning your life into a shoot.
Read 3 minBuilding BeforeNow in public
Why a solo founder is building an AI video editor for transformation content, what is shipped so far, and what is next.
Read 2 minStop reading, start filming.
Upload the clips you already have and see what BeforeNow makes of them.
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